VON: Evolution
Jim Euchner
A career helping large companies innovate gave me the chance to confront almost every kind of internal resistance. I wrote Lean Startup in Large Organizations: Overcoming Resistance to Innovation to help others overcome the peculiar challenges of innovation in the corporate context. See leanstartup.biz to order.
The approaches I use foster disciplined learning and rapid learning cycles:
- Onsite Insight with customers
- Crafting and testing a rigorous customer value proposition (CVP)
- Identifying appropriate business model archetypes
- Conducting risk analyses using a Wide Lens methodology
- Developing risk models of new businesses
- Designing and conducting business experiments to reduce risks
- Making Lean Startup work for hybrid products
- Establishing incubation capabilities
- Helping new ventures move from incubation to scale
- Navigating the shoals of innovation in large organizations
My research interests include the transformation of product companies to services-led businesses; effective processes for the incubation and launch of new ventures within large companies; and lean startup methodologies for hybrid physical/digital offerings.
I write and speak frequently about innovation, including customer-centered innovation, business model innovation, user innovation and finding new markets for technologies.
I am also Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, research and technology management.
Personal Website: www.taipm.com
Google Scholar page: http://tinyurl.com/google-scholar-JimEuchner